Research that shows you where the opportunities are. Automation that captures them.
Altoraa is a one-person consultancy that punches above its weight — using smart research tools and custom automation to deliver the same depth as a big firm — at a fraction of the cost.
Why Altoraa exists.
Most businesses make marketing decisions on gut feel. They launch campaigns without knowing what their market actually thinks. They run operations by hand because no one's built them a system.
Altoraa exists to fix both problems. We give business owners two things: research that shows them where the opportunities are, and automation that captures them.
Our market research reports pull real data from Reddit, Google Trends, review sites, ad libraries, and competitor analysis — then turn it into clear recommendations you can act on this week, not next quarter.
Our automation builds connect the tools you already use into systems that run themselves — so you can stop copy-pasting between spreadsheets and start growing your business.
8+ data sources per report
Not a template. Not a Google Doc. Real research from real sources.
Custom-built systems
Every automation is designed for your specific tools and workflows.
You own everything
Reports, automations, documentation. No lock-in, no retainer.
Eudaimonia — genuine flourishing.
The name Altoraa comes from a commitment to something the Greeks called eudaimonia — not just happiness, but genuine flourishing. Doing work that matters, doing it well, and doing it for people you actually care about helping.
In practice, that means every piece of work we produce goes through a simple filter:
Is it honest?
Does it accurately represent what we found?
Is it dignified?
Would we be comfortable reading it out loud to the client?
Does it show genuine care?
Is it written for the client's benefit, not ours?
Does it over-deliver?
Does the client get more value than they expected?
Nick Arthur
Nick is the person behind every Altoraa deliverable. He handles the research, builds the automations, writes the reports, and runs the client calls.
Before Altoraa, Nick led marketing for a sleep health company — running Meta Ads, Klaviyo email flows, Shopify operations, Google Ads, and B2B publication partnerships. That experience across both B2B and B2C channels is what makes Altoraa's reports practical, not theoretical.
He's also an automation builder — designing Make.com workflows, n8n pipelines, and Google Sheets CRM systems for clients who need their operations to run without constant manual intervention.
Want to work together?
15 minutes. No pitch. Just a conversation about your business.
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