The market research your competitors hope you never do.
You're running ads, posting content, sending emails — but you have no data on whether any of it is reaching the right people. We fix that.
Most businesses skip the most important step.
Before you spend a dollar on ads, you should know who your customers are, what they care about, and what your competitors are doing. Most businesses guess.
You don’t know who you’re targeting
You have a vague idea of your customer, but you’ve never actually researched what they think, what they search for, or what makes them buy.
You don’t know what to say
Your messaging is based on what sounds good to you — not on what your customers actually respond to. You’ve never tested it against real data.
You don’t know what competitors are doing
You know they exist, but you don’t know their pricing strategy, their ad angles, their weaknesses, or where they’re beating you.
Not sure how many of these apply to you?
Free · No email required · Instant results
Seven sections. Every answer you need.
Each section answers a specific question about your business, your market, and your customers.
“How is my business actually doing — and what's the one thing holding me back?”
Your business scored out of 10 across 5 dimensions — brand identity, digital presence, customer sentiment, competitive position, and marketing engine. We audit your visual identity, your brand voice, your product positioning, and how your pricing compares to every competitor in your market. You get a trust signal comparison showing exactly where you're strong and where the gaps are — plus the single biggest thing holding your business back.
“What are my competitors doing, and where are they vulnerable?”
Google Trends data showing whether demand for your product is growing or shrinking — by how much, which regions are hottest, and when seasonal peaks happen so you know exactly when to increase your ad spend. A side-by-side comparison of 3–5 of your competitors — their pricing, reviews, ads, trust signals, distribution, and weak spots — all in one table. Plus the gaps in your market where no one is competing yet.
“Who should I be targeting and what do they actually care about?”
We analyse hundreds of Reddit threads, review sites, and forums to find real quotes from real people talking about products like yours — their exact pain points, in their own words. Then we build 4–6 detailed buyer personas: each one with a real story, what triggers them to buy, what stops them, and the exact message that wins them over — ranked by revenue potential so you know who to target first. Plus anti-personas — who you should NOT be targeting and how to exclude them, so you stop wasting ad spend on people who will never buy.
“What should my marketing actually say — and what do I do first?”
A full SWOT analysis of your business. The gaps in your market where no one is competing. A messaging hierarchy — the exact words and angles to use in your ads, emails, and website, ranked from your lead message down to your closing line. Plus your make-or-break priorities organised by urgency: what to do this week, this month, and this quarter. Not vague advice — specific actions with timelines and expected impact.
“How much should I spend, where, and what will it actually return?”
Specific playbooks for every channel that matters to your business — Meta Ads, Google Ads, Email, TikTok, Reddit, Amazon — with recommended monthly budgets, campaign structure, audience targeting, creative types, and expected cost per acquisition. Plus your unit economics: what a customer is worth today, what they could be worth with the right changes, and revenue projections for 6 and 12 months. We show you exactly how you compare to industry benchmarks so you can see where you're ahead and where you're leaving money on the table.
“What do I actually do each week?”
Phase 1 (foundation), Phase 2 (growth), Phase 3 (scale) — with specific actions, who should do them, and how to measure if they're working. Each task has a clear owner and a success metric so you know when it's done. Hand this to your team or your agency and they can start executing immediately.
“What can I do today that will actually help?”
5–7 specific actions you can take right now that will make an immediate difference. Most cost nothing. Each one includes the estimated time, cost, and expected impact. These are the low-hanging fruit we find during research that most businesses have never thought of.
Plus: you get all the raw data
Every Reddit thread, every competitor profile, every Google Trends chart, every review, every ad. Handed to you as organised data files you own.
Free 15-minute call · We'll scope your report live
See what a report actually looks like.
Scroll through a sample report for a fictional brand. Your report would be built around your specific business.
8 sections · 40+ pages · Opens in overlay
What we've found for real businesses.
Every report uncovers opportunities the business didn't know existed. Here are two recent examples.
Earthlete
Uncovered the trust vacuum blocking a premium shilajit brand from converting. 124K Instagram followers but zero third-party reviews and zero Reddit presence.
Key finding: Trust was the #1 barrier to conversion — not pricing, not product quality. Zero Trustpilot reviews vs competitors with 100+.
Fasciitis Fighter
Found a 2.7x revenue opportunity hiding behind a marketing execution gap. $214K AUD annual revenue with 100% positive Reddit sentiment — but zero email flows and zero community presence.
Key finding: First-mover advantage in subreddits with 2M+ members. 100% positive sentiment. The gap wasn't product — it was marketing execution.
Both reports cost $1,500 AUD. One found a trust vacuum killing conversions. The other found $146K in hidden revenue. What would yours find?
15 minutes · Free · No commitment
8+ real sources. Hundreds of data points.
We don't just run a tool and hand you the output. We analyse hundreds of Reddit threads, competitor profiles, reviews, and ads — then connect the dots into actionable strategy.
Reddit & Forums
Dozens of threads, hundreds of comments. Real people, real language, real frustrations.
Google Trends
Demand curves, seasonal peaks, regional hotspots — timing data for your ad spend.
Review Sites
Trustpilot, Google, Amazon. We find the patterns competitors aren’t addressing.
Competitor Deep Dives
3–5 competitors fully profiled: pricing, reviews, trust signals, distribution.
Ad Libraries
Every active competitor ad from Meta and Google — annotated with strategy gaps.
Social & Analytics
Real engagement rates, follower quality, content performance. No vanity metrics.
Need more depth in a specific area?
The core report covers everything most businesses need. These go deeper if you want them.
Extra Competitor Analysis
Core report includes 3–5 competitors. Add more with full positioning, pricing, trust signals, and ad strategy breakdown.
Ad Creative Swipe File
Every active ad your competitors are running right now — pulled from Meta and Google ad libraries, annotated with what's working, what hooks they're using, what formats, and what's missing from their strategy.
Keyword Research Pack
Full keyword matrix with search volume, cost-per-click, difficulty scores, and opportunity tiers — from quick wins you can rank for this month to long-term authority plays. Ready to hand to your SEO person or agency.
Implementation Starter Kit
Ready-to-use ad copy variants you can run immediately, email sequence drafts (welcome flow, abandoned cart, post-purchase), and homepage headline options with reasoning for each. Not advice about what to do — actual copy you can use today.
Brief to deliverable in under a week.
Discovery Call
15 minutes. Tell us about your business and what you need to know. Free, no commitment.
Brief & Scope
We send a one-page proposal: exact scope, timeline, and price. You reply ‘go’.
Research & Analysis
We pull data from 8+ sources, cross-reference the patterns, and write the recommendations tailored to your business.
Delivery
PDF report + executive summary + all raw data files. You own everything.
The report that pays for itself.
Our last report found $146K in hidden revenue for a $214K/year business. The report cost $1,500.
Months of waiting
5–7 days, full methodology
Every report includes all 7 sections, revenue projections, industry benchmarks, executive summary, and all raw data files. Add-ons priced separately.
15 minutes · We'll tell you exactly what your report would cover
Before you decide.
What industries do you work with?
Any product or service business selling online. Our first two reports were for a supplements brand and a physiotherapy product company — but the methodology works across health, fitness, beauty, food, SaaS, and e-commerce. If you sell something and have competitors, we can research it.
I already know my market pretty well. Will this still be useful?
Every business owner we've worked with thought they knew their market. Every report found blind spots — pricing gaps competitors weren't covering, Reddit threads with hundreds of comments about their exact product category, trust signals they were missing that competitors had. The data almost always contradicts at least one assumption.
How is this different from just using ChatGPT or SEMrush?
Tools give you raw data — keyword volumes, trend lines, competitor lists. We give you answers. We analyse hundreds of Reddit threads, reviews, and competitor profiles, then connect the dots into a strategy with specific actions, timelines, and expected impact. You get the analysis, not the spreadsheet.
What exactly happens on the discovery call?
15 minutes. You tell us about your business — what you sell, who you think your customer is, what's working, what's not. We'll tell you exactly what a report would cover for your business, what data sources we'd pull from, and whether it makes sense. No pitch, no pressure. If it's not a fit, we'll tell you.
What if the report tells me things I can't act on?
Every report ends with a Quick Wins section — 5-7 actions you can take this week, most of them free. The 12-week roadmap breaks everything else into phases with specific tasks and owners. We don't give you theory — we give you a to-do list.
Do I get the raw data or just the report?
Both. You get the polished PDF report with executive summary, plus every Reddit thread, competitor profile, Google Trends chart, review, and ad we analysed — organised into data files you own forever. Hand them to your team, your agency, or your next hire.
What's your refund policy?
We scope the report on the discovery call and send you a one-page proposal with the exact deliverables before you pay anything. If the final report doesn't match the agreed scope, we'll revise it. We've never had to.
Stop guessing. Start knowing.
Book a free 15-minute call and we'll tell you exactly what a report would cover for your business — no commitment required.
Every report is researched and written by Nick Arthur, founder of Altoraa.