Altoraa
Brand AuditHealth & Fitness

Fasciitis Fighter

Found a 2.7x revenue opportunity hiding behind a marketing execution gap.

$214KAnnual Revenue (AUD)
The Situation

Where they were.

$214K AUD annual revenue from a clinically excellent foot strengthening product created by an 18-year physiotherapist. Strong product-market fit (3.45% AU conversion rate) but operating like a clinical side-project, not a growth DTC brand.

What We Found

The data told the story.

1
Brand Health Score of 4.65/10 — strong product sentiment (8/10) but weak marketing engine (2/10)
2
100% positive Reddit sentiment across 7 threads and 121 comments — but zero brand presence in those communities
3
Zero direct email flows (no welcome, no abandoned cart, no post-purchase)
4
0.15% Instagram engagement rate despite 38K followers
Key Insight

The breakthrough.

First-mover advantage in relevant subreddits (r/running 2M+, r/BarefootRunning 100K+) with zero presence. Every user who bought reported improvement. The gap wasn't product — it was marketing execution.

Recommendations

What we told them to do.

1

Build US paid media engine: Consistent Meta Ads ($1.5–2K/month), 10+ creatives, full funnel

2

Launch Klaviyo email flows: Welcome, Abandoned Cart, Post-Purchase — currently zero

3

Create content engine: TikTok (3–5/week), blog, founder-led Reddit presence

Market Context

The bigger picture.

Conservative 12-month projection: $360K USD annualised (2.7x current revenue). $1.28B plantar fasciitis treatment market growing 11.9% CAGR.

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