Earthlete
Uncovered the trust vacuum blocking a premium shilajit brand from converting.
Where they were.
Premium shilajit supplement brand with a legitimate product and 124K Instagram followers — but zero third-party reviews, zero Reddit presence, and pricing 2–3x above every competitor without the credibility signals to justify it.
The data told the story.
The breakthrough.
Reddit and review site data showed a trust vacuum was the #1 barrier to conversion — not pricing, not product quality. Fixing trust signals would unlock the existing audience.
What we told them to do.
Build trust foundation: Claim Trustpilot, upload lab certificates, automated post-purchase reviews
Fix pricing perception: Launch trial size ($49–59), subscription option, Afterpay
Launch content engine: Weekly blog, TikTok presence, micro-influencer seeding
The bigger picture.
Global shilajit market growing 9% CAGR ($207M → $435M by 2034). Australian market still fragmented with window for early movers closing.
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